WHERE TRUST IS A TRADITION
Many people are confused as to how the 4Cs affect price of diamonds. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent cannot quote you a price for a house without knowing its size, condition, location, etc. This is true for a diamond as well. Specific preferences in cut, clarity, carat and colour will affect a diamond’s price.
When you begin searching for a diamond, it is helpful if you have an idea of those characteristics that are most important to you. If you were buying a house you might specify to your realtor that you wanted a 3-bedroom house with 1 or 2 bathrooms. Or you may opt for a house with a large living room and a 2-car garage. The cost of the two houses may be equal but the parameters vary.
The process is the same one used when buying a diamond. A diamond’s beauty, rarity and price depend on the interplay of all the 4Cs – cut, clarity, carat and colour. The more rare the diamond’s characteristics, the higher the price it fetches. Buying a diamond is an investment, since it maintains its qualities and value forever.
All the C’s are equally important when defining the beauty and it is important to note that each of the 4c’s will not diminish in value over time unless damaged by an accident.